Fresh Activewear Performance Wash by Forever New™
Eliminates Odour, Sweat, and Funky Smells from Laundry — Hypoallergenic, Hand Wash & HE Safe. Restores moisture-wicking fabric. Made in Canada.
Lifts sweat and body oils without damaging stretch.
Safe for handwashing, or your washing machine.
Plant-based formula safe for sensitive skin.
Aqua, non-ionic surfactant (naturally derived), lactic acid (from fermented starch), cationic natural derived deodorizer, fragrance (blend of essential oils).
Front load washers
Regular-sized load: 1 capfuls, gentle cycle
Large load: 2 capfuls, gentle cycle
Top load washers
Regular-sized load: 2 capfuls, gentle cycle
Large load: 3 capfuls, gentle cycle
Hand washing
1 swimsuit: 5 ml (1 tsp)
2+ swimsuits: 10 ml (2 tsp)
Add to 2 L (2 qts) of water. Gently swirl and let soak for up to 5 minutes.
Our Story
My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.
That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.
My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.
| Fresh Activewear Performance Wash | Other detergents |
|---|---|
| Eliminates odour, sweat, and funky smells | May destroy breathability in synthetic fabrics |
| No zeolites, phosphates, phthalates or parabens | Can contain harsh additives |
| Hypoallergenic - safe for people with sensitive skin | May cause skin irritation |
| Soft scents that won't cling to clothes or your skin | Encapsulated fragrance and softener that stick to clothes (and you) |
| Works in HE + standard machines | Compatibility varies |
| Preserves elasticity, softness and fit | Residues left on fabric attract dirt and can breakdown elasticity |
