Forever & Ever Premium Laundry Powder 7 kg Pail for Refill
Non-toxic & hypoallergenic, plant-based, pH-balanced, biodegradable, phosphate-free. Made in Canada.
Safe for wool, silk, cashmere and swimwear.
No residue or scum - no softener necessary.
Hand wash & HE safe.
True Clean Laundry means leaving nothing behind. Our signature powder detergent rinses clean and leaves no residue that other detergents leave behind. So the clothes you love last longer, naturally.
Formulated for everyday use, it is perfect for all your clothes & linens. Safe for natural fibers including silk, wool and cotton.
Our Soft Scent leaves clothes smelling Fresh, not Fragranced.
Our Fragrance Free option is truly scent-free: Zero fragrance, zero maskers
Proudly Made in Canada.
About 8 months for the average household. One pail, one order, nothing to remember.
Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), Perfume (blend of essential oils - Soft Scent only).
Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.
We offer an alternative: Our washes are formulated to rinse clean and remove residue that other detergents leave behind.
Front load washers
Regular-sized load: 1 scoop
Large load: 1.5 scoops
Top load washers
Regular-sized load: 1.5 scoops
Large load: 2 scoops.
Hand washing
Use half a scoop. Soak for up to 5 minutes, then rinse well.
Our Story
My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.
That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.
My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.
| Forever & Ever | Other detergents |
|---|---|
| Natural, gentle essential oils | Synthetic fragrance blends |
| No zeolites, phosphates, phthalates or parabens | Can contain harsh additives |
| Hypoallergenic - rinses clean with no residue | Can leave detergent scum behind |
| Safe for silk, wool & cotton | May be too harsh for delicate fibres |
| Works in HE + standard machines | Compatibility varies |
| Preserves softness and fabric feel | Can leave fabrics feeling stiff or coated |
