Forever New, Forever & Ever Original Premium Powder

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Forever & Ever "Rupert" the Woolly Lamb

$30.00 CAD

Forever&Ever Premium Laundry Liquid

$18.00 CAD

Forever & Ever Premium Laundry Powder

$7.00 CAD

Forever & Ever Premium Laundry Powder

$7.00 CAD

Type

Scented

Fragrance Free

Size

1 KG

3 KG

Travel 150 G

2 KG in Refillable Tin

7 KG + Pail

Citric-base wash breaks down dirt but is friendly on fibres.
Enzyme-free and safe for silk, wool, cotton and other natural fabrics.
Rinses clean (aka no residue) so it’s gentle on sensitive skin and clothes.
Plant-based, biodegradable ingredients formulated without phosphates, phthalates and parabens.

Flat rate shipping $15. Free shipping on all orders over $75.

SKU : <
Categories : All, Best Sellers, Classic Powders, Home page, Laundry Room, New products, Newest Products, Premium Laundry Wash

Features

Love Your Clothes

Be kind to your clothes, your nose, your skin & the planet. True Clean Laundry means the clothes you love last longer, naturally. Our plant-powered wash rinses clean, removing fragrance & softeners other detergents leave behind.

Formulated for everyday use, it is perfect for all your clothing & linens.

The soft scent leaves your clothes smelling Fresh, not Fragranced.

Proudly made in Canada

Smart Washing

A Little Goes a Long Way:

Formulated for both regular and HE washing machines.

Ingredients

Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), Perfume (blend of essential oils - Soft Scent only).

How we're different

Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.

We offer an alternative: Our washes are formulated to rinse clean and remove residue that other detergents leave behind.

One clean dude

Love this detergent…cleans like a dream ….have used nothing else for several years and will continue

Long time user

I love this product for my lingerie as it not only cleans but also extends its life. At today’s prices, this is sincerely appreciated. I have also used it on other garments the colour of which appears brighter.

Inconsistent (and toxic) ingredients

I purchased this through well.ca and received detergent with multiple ingredients not listed currently on either website. I tried to email twice to figure out what was going on, and received no reply from the company. Super disappointing as I like that this product is made in Canada, and liked the detergent performance overall. Because my emails were ignored and I haven’t received clarity, I’ve now switched to another brand. Pretty bummed about the lack of transparency about their ingredients (especially harmful ingredients such as Pareth-7 and SLS). Check your labels if this is important to you!

Great detergent works

Detergent works really, I find that in conjunction with the delicate wash that body oils are removed very well. I recently washed all my pillows and was amazed at how well they all turned out.