Forever & Ever Empty Laundry Container
Holds up to 3kg of powder, or wool balls
Printed on the inside lid are wash instructions for using Forever & Ever Premium Laundry Powder.
Fits aesthetically into your laundry room
Our Story
My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.
That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.
My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.
