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    • Premium Laundry Detergent
      • Powder
      • Liquid
      • Discovery Kit
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      • Swimwear Wash
      • Activewear Wash
      • Delicate Wash
    • Wool Dryer Balls
      • Wool Dryer Balls
      • Bulk Wool Dryer Balls
      • "Woolf" Balls for Dogs
      • "Meow" Catnip Infused Balls
      • "Flopsie" The Woolly Lamb
    • Clothing Care Accessories
      • Delicate Care Bags
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      • Clothing Tape
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      • SAVE 20% - Full Set of Laundry Essentials
      • SAVE 15% - Laundry Powder & Tin
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    Products

    • Forever & Ever Premium Laundry Powder
      Forever & Ever Premium Laundry Powder

      Forever & Ever Premium Laundry Powder

      $120.00 CAD
    • Forever & Ever Premium Laundry Liquid
      Forever & Ever Premium Laundry Liquid

      Forever & Ever Premium Laundry Liquid

      $84.00 CAD
    • Fresh Activewear Performance Wash by Forever New™
      Fresh Activewear Performance Wash by Forever New™

      Fresh Activewear Performance Wash by Forever New™

      $24.00 CAD
    • Splash® Advanced Swimsuit Wash by Forever & Ever®
      Splash® Advanced Swimsuit Wash by Forever & Ever®

      Splash® Advanced Swimsuit Wash by Forever & Ever®

      $84.00 CAD
    ★ Reviews

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    258 reviews
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    34
    P
    Forever & Ever Premium Laundry Powder
    Patricia T
    The only choice for my clothes!

    I do all my laundry - delicates, sheets, dirty gym clothes - everything is washed in forever&ever. I love the mold scent and its performance in top loaders or front loaders is excellent. (And even in my communal laundry downstairs!). Thanks for making a great product and for making shopping in Canada and the USA so easy!

    T
    Forever & Ever Premium Laundry Powder
    Tyson

    I love it

    H
    Swirl® Gentle Wash for Delicates by Forever & Ever®
    Happy!
    Happy Lingerie

    I have washed my lingerie by hand for several years using Forever and ever Swirl Delicates wash and they all still look and feel like new, no deterioration of the elastic. And the gentle scent is lovely

    C
    Forever & Ever Premium Laundry Powder
    Cindy Swoveland
    Great product! and UNSCENTED!!!

    I have been using this since it was called Forever New to hand wash my bras and underwear. I also use it to machine wash quilts I have made that usually have wool batting. Great for both uses. And it is unscented!!! That is a big, big plus. I like that I can buy larger quantities than are available at lingerie shops. And it is made in Canada!

    V
    Forever & Ever Premium Laundry Powder 7 kg Pail for Refill
    Victoria Comeau
    Great product

    I’ve been using these laundry soaps for a while now. I started with the specialty soap for delicates and more recently the laundry powder. Our clothes are clean and fresh with no heavy scents. I’m very happy with the results.