4.8/5 from 1,071+ happy launderers.

Discovery Kit by Forever & Ever®

Discover gentler, plant-based care that truly cleans while helping you look your best in your favourite clothes.

Safe for wool, silk, cashmere and everyday wash.
Cleans without leaving a trace. No unwanted residue.
Find your favourites before committing to full sizes.

$99.00 CAD $128.00 CAD

Powder: True Clean Laundry means leaving nothing behind. Our signature powder detergent rinses clean and leaves no residue that other detergents leave behind. So the clothes you love last longer, naturally. This is our everyday detergent for all your laundry, not just delicates. Protease enzyme free, safe for natural fibers including silk, wool and cotton.

Our Soft Scent leaves clothes smelling Fresh, not Fragranced.

Liquid: The same cleaning strength as our Powder in a concentrated liquid. New compact bottle with a removable seal for leak-free shipping..

Unlike mainstream fragranced detergents, it is not designed to cling to fabric or your skin.

Our Fragrance Free option is truly scent-free: Zero fragrance, zero maskers.

Swirl: Designed to protect your delicates, Swirl softens fibers and preserves elasticity, prolonging the life, fit and shape of delicates,

Proudly Made in Canada.

Powder: Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), Perfume (blend of essential oils - Soft Scent only).

Liquid: Nonionic and Anionic surfactants (plant derived surfactants), glycerin (plant derived fabric conditioner), Sodium Citrate (natural water softener), Amylase (natural stain remover), fragrance (blend of essential oils).

Swirl: Aqua, non-ionic surfactant (naturally derived), lactic acid (from fermented starch), cationic natural derived deodorizer, fragrance (a blend of essential oils).

Contains plant derived biodegradable ingredients and is formulated without phosphates, phthalates and parabens.

Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.

We offer an alternative: Our detergents are formulated to rinse clean and remove residue that other detergents leave behind.

It's your choice.

Our powders and liquids are formulated to perform equally well.

Our powder dissolves 100%. In general, powders are more concentrated than liquids, which can contain up to 80% water. Powders are easier to use in a prewash cycle, as you can fill both compartments simultaneously without worrying about leakage.

Liquids are easy to dose with the measuring cup and dissolve easily into your wash.

Our Story

It started with my Mom

My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.

That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.

My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.

So the clothes you love last forever & ever.

Forever & Ever	Other detergents
Soft scents that won't cling to clothes or your skin	Encapsulated fragrance and softener that stick to clothes (and you)
No zeolites, phosphates, phthalates or parabens	Can contain harsh additives
Hypoallergenic - safe for people with sensitive skin	May cause skin irritation
Safe for silk, wool & cotton	May contain enzymes that break down natural fibres
Formulated for both HE + standard machines	Compatibility varies
Preserves elasticity, softness and fit	Residues left on fabric attract dirt and can breakdown elasticity