Forever New, Forever & Ever Original Premium Powder

Great to have you back!

Don’t have an account?Register now

Home New products Forever & Ever Premium Laundry Powder

Forever & Ever "Rupert" the Woolly Lamb

$30.00 CAD

Forever & Ever Premium Laundry Liquid

$18.00 CAD

Forever & Ever Premium Laundry Powder

$7.00 CAD

Forever & Ever Premium Laundry Powder

$7.00 CAD

Type

Scented

Unscented

Size

1 KG

3 KG

450 G

Travel 150 G

2 KG in Refillable Tin

7 KG + Pail

Citric-base wash breaks down dirt but is friendly on fibres.
Enzyme-free and safe for silk, wool, cotton and other natural fabrics.
Rinses clean (aka no residue) so it’s gentle on sensitive skin and clothes.
Plant-based, biodegradable ingredients formulated without phosphates, phthalates and parabens.

Flat rate shipping $15. Free shipping on all orders over $75.

SKU : <
Categories : All, Best Sellers, Classic Powders, Home page, Laundry Room, New products, Newest Products, Premium Laundry Wash

Features

Love Your Clothes

Be kind to your clothes, your nose, your skin & the planet. True Clean Laundry means the clothes you love last longer, naturally. Our plant-powered wash rinses clean, removing fragrance & softeners other detergents leave behind.

Formulated for everyday use, it is perfect for all your clothing & linens.

The soft scent leaves your clothes smelling Fresh, not Fragranced.

Proudly made in Canada

Smart Washing

A Little Goes a Long Way:

Formulated for both regular and HE washing machines.

Ingredients

Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), fragrance (blend of essential oils).

How we're different

Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.

We offer an alternative: Our washes are formulated to rinse clean and remove residue that other detergents leave behind.

Excellent product!

We’ve used this for probably 25 years to wash anything and everything that we love and want to last forever. Very effective. Gentle. Clothes look great and last longer. Highly recommended.

The One and Only!

Over a year ago I switched to your detergent. It was the best decision, laundry wise as it allows me to wash mixed loads with zero colour transfer, and optimise the laundering process. Everything comes out spotless and because it rinses clean, minimises the need to iron.

excellent product

I've been using this product for years and really like it. My lingerie lasts beautifully and I'm able to hand wash silk blouses too. Highly recommend.