Forever & Ever "Rupert" the Woolly Lamb

My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.

That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.

My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.