Swirl® Gentle Wash for Delicates by Forever & Ever®

4.6/5 from 174+ happy launderers.

Swirl® Gentle Wash for Delicates by Forever & Ever®

Gentle Care for Wool, Cashmere & Silk — and as modern fabrics like Modal™ and Tencel™. Hypoallergenic Organic Laundry Detergent for Sensitive Skin, PH-balanced, Made in Canada.

Protect shape, fit and colour.
Perfect for handwashing in hotel sinks.
Removes residue other detergents leave behind.

Choose Your Size: 1Lx4pk ($0.15/load) 1Lx2pk ($0.15/load) 1 L ($0.17/load) 600 ML ($0.22/load) 280 ML ($0.30/load)

$84.00 CAD

Designed to protect your delicates, Swirl softens fibers and preserves elasticity, prolonging the life, fit and shape of delicates,

The gentle scent leaves your delicates smelling fresh, not fragranced.

The pH balanced formula prevents colours from fading, keeps whites bright, and rinses clean leaving no residue. Added natural silk extracts leaves lingerie feeling soft against your skin.

Aqua, non-ionic surfactant (naturally derived), lactic acid (from fermented starch), cationic natural derived deodorizer, fragrance (a blend of essential oils).

Swirl® contains plant derived biodegradable ingredients and is formulated without phosphates, phthalates and parabens or tested on animals.

Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.

We offer an alternative: Our washes are formulated to rinse clean and remove residue that other detergents leave behind.

How much to use:

Front load washers

Regular-sized load: 2 capfuls, gentle cycle

Large load: 3 capfuls, gentle cycle
Top load washers

Regular-sized load: 3 capfuls, gentle cycle

Large load: 4 capfuls, gentle cycle
Hand washing

Simply place your delicates in a bucket or sink with 2-3 liters of fresh water, add 1-2 capfuls of Swirl® and gently squeeze through allowing to soak for 5-10 minutes. Rinse well and hang to dry.

Our Story

It started with my mom.

My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.

That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.

My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.

So the delicates you love last forever & ever, naturally

Forever & Ever	Other detergents
Natural, gentle essential oils	Synthetic fragrance blends
No zeolites, phosphates, phthalates or parabens	Can contain harsh additives
Hypoallergenic - rinses clean with no residue	Can leave detergent scum behind
Safe for silk, wool & cotton, Modal™, and Tencel™	May be too harsh for delicate fibres
Works in HE + standard machines	Compatibility varies
Preserves softness and fabric feel	Can leave fabrics feeling stiff or coated