Forever & Ever Premium Laundry Powder
Non-toxic & sensitive-skin, plant-based, biodegradable, phosphate-free. Made in Canada.
Safe for wool, silk, cashmere and everyday wash.
No residue or scum - no softener necessary.
Hand wash & HE safe.
True Clean Laundry means leaving nothing behind. Our signature powder detergent rinses clean and leaves no residue that other detergents leave behind. So the clothes you love last longer, naturally.
This is our everyday detergent for all your laundry, not just delicates.
Protease enzyme free, safe for natural fibers including silk, wool and cotton.
Our Soft Scent leaves clothes smelling Fresh, not Fragranced.
Unlike mainstream fragranced detergents, it is not designed to cling to fabric or your skin.
Our Fragrance Free option is truly scent-free: Zero fragrance, zero maskers.
Proudly Made in Canada.
Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), Perfume (blend of essential oils - Soft Scent only).
Mainstream laundry brands use micro-encapsulated fragrance that clings to fabric fibers, leaving behind chemical residue that also stick to skin, linens, sofas and anything else they touch.
We offer an alternative: Our detergents are formulated to rinse clean and remove residue that other detergents leave behind.
It's your choice.
Our powder dissolves 100%. In general, powders are more concentrated than liquids, which can contain up to 80% water. Powders are easier to use in a prewash cycle, as you can fill both compartments simultaneously without worrying about leakage.
Front load washers
Regular-sized load: 2 capfuls
Large load: 3 capfuls
Top load washers
Regular-sized load: 3 capfuls
Large load: 4 capfuls
Hand washing
Use half a capful. Soak for up to 5 minutes, then rinse well.
Our Story
My mom was a successful entrepreneur who owned a small chain of lingerie stores. Growing up under her influence, I knew I wanted to build my own business one day. She suggested the need for a gentle wash to care for the elasticity in bras she sold.
That idea became my first company, starting from my Montreal apartment during my final year of university. After graduating, I drove around Toronto with the Yellow Pages, trying to convince fashion retailers to sell laundry detergent with their clothing.
My mom believed in me before Forever & Ever even existed. 41 years later, we’re still here.
| Forever & Ever | Other detergents |
|---|---|
| Soft scents that won't cling to clothes or your skin | Encapsulated fragrance and softener that stick to clothes (and you) |
| No zeolites, phosphates, phthalates or parabens | Can contain harsh additives |
| Hypoallergenic - safe for people with sensitive skin | May cause skin irritation |
| Safe for silk, wool & cotton | May contain enzymes that break down natural fibres |
| Formulated for both HE + standard machines | Compatibility varies |
| Preserves elasticity, softness and fit | Residues left on fabric attract dirt and can breakdown elasticity |
