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Go to the shopForever New
Why not wash smarter for clothes that feel better and last longer.
Your favourite jeans, your best dress, your lucky jersey — wouldn’t it be nice if the clothes you love, could stay new forever?
Our detergents clean deeply without the harsh chemicals that make your clothes wear out before you’re ready to let go. Our proprietary range of fibre-friendly washes are equally effective on your silks, wools, denim and linens as they are on your work and workout gear.
Whether you prefer to wash with our 100% soluble powder or concentrated liquids, our pure citric base is tough on stains but gentle on sensitive skin and clothes.
It is formulated to rinse clean with no residue, so the clothes you love last longer.
